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László Moholy-Nagy 

(1895 ”" 1946) was a Hungarian painter and photographer as well as professor in the Bauhaus school. He was highly influenced by constructivism. He was a strong advocate of the integration of technology and industry into the arts. In 1923, he replaced Johannes Itten as the instructor of the preliminary course at the Bauhaus. This effectively marked the end of the school's expressionistic leanings and moved it closer towards its original aims as a school of design and industrial integration. The Bauhaus became known for the versatility of its artist and Moholy-Nagy was no exception. Throughout his career he became proficient and innovative in the fields of photography, typography, sculpture, painting, and industrial design. One of his main focuses was on photography. He coined the term "the New Vision", for his belief that photography could create a whole new way of seeing the outside world that the human eye could not. His theory of art and teaching was summed up in the book The New Vision, from Material to Architecture.

http://www.citrinitas.com/history_of_viscom/avantgarde.html